affinity marketing


affinity marketing
affinity marketing S&M Affinitätsmarketing n (Marketingkonzept; unter Einbeziehung von Meinungsführern und Nutzung persönlicher Beziehungen zu wesensverwandten sozialen Bezugsgruppen = affinity groups sollen die Wahrnehmungsbarrieren der Konsumenten überwunden und die Glaubwürdigkeit von Werbebotschaften erhöht werden)

Englisch-Deutsch Fachwörterbuch der Wirtschaft . 2013.

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